Companies proclaim water the next oil in a rush to turn resources into profit - http://www.theguardian.com/money/2014/jul/27/water-nestle-drink-charge-privatize-companies-stocks
Conservação da água em um mundo em crescimento
Companies proclaim #water the next #oil in a rush to turn #resources into #profit
Mammoth companies are trying to collect water that all life needs and charge for it as they would for other natural resources
Consider the fact that as the drought has worsened, Nestle’s Nestle Waters North Americas Inc division – the largest bottled water company in the country – has continued to pump water from an aquifer near Palm Springs, California, thanks to its partnership with the Morongo Band of Mission Indians. Their joint venture, bottling water from a spring on land owned by the band in Millard Canyon, has another advantage: since the Morongo are considered a sovereign nation, no one needs to report exactly how much water is being drawn from the aquifer.
There is a role for the free market in water, however. It comes at the bleeding edge: in the area of technologies that can be developed to treat waste water or desalinate water to make it usable or potable, or, alternatively, to develop ways to use less water in everything that we do now, from growing crops and making paper to producing iPhones.
A cluster of private equity firms is backing startups in this area – and that, in contrast to the bottled drinking water business, strikes me as a completely appropriate quest to way to profit – not from water itself, but from the need to consume water more efficiently.